Maybe you have years of experience working in advertising and are finally breaking out on your own. Perhaps you’ve always wanted to help other women-owned businesses get the word out about their services or products.
While more people are steering away from buying ads in print, advertising is alive and well in the online world. As someone who wants to make your business helping others boost their business with advertising, you need to consider a few things when you build your website and start your business.
Getting Website Traffic
Even though your business website will be your primary source for drumming up customers, you might have to find other ways to get the word out and build up your portfolio. As you try to increase traffic to your site as quickly as you can, it’s essential that the site looks professional. Work quickly, but also mindful of the content and how you put your site together.
Remember, content is everything, and if you have information missing or your content is not geared to your prospective customers, they’re likely to go elsewhere. When an interested customer comes to your site, they should be able to envision their ad on your page, not try to think of why they’re visiting your site in the first place.
Create A Website For Your Prospective Clients
Similar to what we already mentioned, your website should not only reflect your talents as a professional business woman who can sell banner ads but as a space where businesses want to pay to have their ads.
Businesses that rely on advertising want someone that they can trust and someone who’s professional, personable, and creative. It’s important to show your clientele that you’re all of these things without taking away from the purpose of your business site.
When you’re creating, designing, and building your website, it can be difficult to convey all of these things without making it look cluttered or leaving out essential information. Fortunately, there are sites like https://www.
Let’s Talk About Making Money
Once you have online visitors coming to your unique and professional-looking website, it’s time to think about how to make money. As much as you love what you do, every businesswoman needs to make a living, and as someone who sells advertising space, you have a few options to consider.
Most people know impression better as “by the view” and you can be paid each time the ad is viewed by the target audience. While many people confuse impressions with clicks, keep in mind that impressions are just views, not when a visitor clicks on an ad on your site.
This is another reason to make sure you get a high-volume of traffic to your website as soon as possible because even if there are no clicks, you can still make money.
Paid By Clicks
Much like it sounds, paid by clicks means you receive money each time someone clicks on a banner ad that you display on your site. While this isn’t quite as easy as an impression, it’s a pretty straightforward way to make money.
To ensure more clicks, you need to make sure that your website is appealing and is always working. Otherwise, you’ll miss out on clicks and have some unhappy clients.
Making A Sale
In a perfect online business world, sales would be made easily, and your client (the advertiser) would pay you a commission. Despite how straightforward this payment method may be, it can also be the most challenging part of selling advertising space.
Regardless of how you decide to be paid for your services, you need to create a website that is attractive and inviting for your clientele and their customers.