As the saying goes, you don’t get a second chance to make a first impression. If you’re applying for a job via email, the first impression any employer will have is from your cover letter.
So how do you create an covering letter that stands out and helps win the all-important job interview? Here’s some tips on what you should consider when crafting your next email cover letter.
Don’t Waste Your Subject Line
What you write in the subject line can determine whether your letter gets read. The subject line should be clear and specific to the job you’re looking for. An example: Bilingual CPA seeks account manager position.
Keep It Short and Dynamic
Managers and recruiters are busy. They want to get the gist of your pitch in 150 words or fewer. Try to hook the reader in the first paragraph by selling him or her your abilities. Use short paragraphs and short sentences to give a very brief bio on who you are and what you can do for them, and wrap it up in the second paragraph.
Keywords Are Key
Because many companies use applicant tracking systems (ATSes) to find and screen candidates, skill-oriented keywords will boost your chance at being discovered, a recruiter at a large technology company says. So even if you’re not right for the job you’re seeking, strong keywords improve the chance that your cover letter and resume will be retrieved in a future search or be selected for a more appropriate job.
Check It Again
Thoroughly spell-check and proofread your email letter. And remember, your email software’s spell-checker won’t catch grammar mistakes. Send it to a friend first and ask him to check it for content and style. If all your friends are tapped out, or even if they aren’t, test your email cover letter by emailing it to yourself, and put yourself in the mind-set of an employer when you read it.
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Adapted from – excelle.monster.com